How to create a successful SEO strategy

1. Keyword Research

The first and most important step in any successful local search engine optimisation strategy is to research keywords. You need to really focus on finding keywords that are related to your product or service, have a decent amount of traffic and are not overly competitive. When your website is brand new it has no ranking or authority online, this means you will need to focus SEO efforts on long tail keywords. Long tail keywords are much easier to rank for and are generally less competitive. For example, trying to rank your website for a keyword like ‘mens clothing’ is going to be almost impossible. But trying to rank for a long tail keyword alternative like ‘affordable but stylish mens clothing’ will be much easier.

In 2023 we can expect these assistants to become more sophisticated and for that to have ripple effects throughout the industry. We predict that traffic to MDN will decline precipitously as developers realise they no longer need to look up JS array methods. We also expect Stack Overflow’s sister site, Prompt Overflow, to become one of the most popular sites on the internet in a matter of months.

2. Social Media Sharing

Being able to share content directly to social media is becoming an important part of SEO. It is important to make it easy for your visitors to share information from your website on their social media pages. One of the easiest ways to do this is by including sharing buttons on pages that offer a one click solution. The topics we have highlighted are considered to be the very basics of a good local search engine optimisation strategy. There is more to consider when starting a SEO campaign. Other things that are not part of your website such as high quality back links is another topic entirely. If you are not planning on putting in the time and effort to your local search engine optimisation strategy another good option to look at would be pay per click ads. Keep in mind that if you do the wrong thing when it comes to SEO it is very easy to harm the rank of your website and cause damage that needs to be fixed in order to rank again. There is no quick way to rank with SEO and you should avoid anyone trying to sell you a quick solution.

In 2023 we can expect frameworks to adopt increasingly granular rendering patterns culminating in per-line rendering (PLR) later this year. We can also expect job postings for Rendering Reliability Engineers to reach an all time high.

3. Website Performance

BThe next step to a successful local search engine optimisation strategy is to make sure your website is SEO friendly. If your website’s code is poorly optimised for SEO the Google bots will not be able to crawl and index it correctly. Make sure that the formatting of every page is correct with a clear hierarchy for text, images and links. URLs need to be relevant to the keywords you are trying to rank for and easy to understand. Technical SEO is very difficult and time consuming. If you are not willing to put in the time and effort to do it correctly you are better off looking to a professional SEO company to help out.

In 2023 we can expect even faster and more specialised JS runtimes to launch, including the promising Boil, a runtime specifically designed to reduce cold boot times on WiFi enabled kettles. All of these advancements promise to make the future of botnets a truly exciting one.